Course List

Common Core Courses

Semester 1	Semester 2
Principles of Accounting	Economics II — Macroeconomics
Economics I — Microeconomics	Business Statistics I
Introduction to Computing	Financial Accounting
Mathematics for Business Administration	Business Organisation and Management
Business Law I	Economic Geography
Business English I	Business English II
Semester 3	Semester 4
Principles of Marketing	Human Resource Management
Organisational Behaviour	Operations Research
Financial Management	Entrepreneurship and Innovation
Business Statistics II	Management Accounting
Financial Statement and Business Analysis	Research Methodology

From Semester 5, in the third year, students choose between two specialisations: Business Administration and Tourism Management.

Business Administration Specialisation

Semester 5	Semester 6
Decision Analysis	Communication in Contemporary Businesses
Business Strategy	Supply Chain Management
Consumer Behaviour	Investment Appraisal and Feasibility Studies
Winter Semester Elective	Spring Semester Elective
Winter Semester Elective	Spring Semester Elective
Semester 7	Semester 8
Leadership and Change Management	Total Quality Management
E Commerce and Marketing	Management Ethics and Practice
Winter Semester Elective	Spring Semester Elective
Winter Semester Elective	Spring Semester Elective
Winter Semester Elective	Spring Semester Elective

Tourism Management Specialisation

Semester 5	Semester 6
Introduction to the Tourism Industry	Strategic Management of Tourism Businesses
Transport and Tourism	Quality Management in Tourism
Economics of the Tourism Industry	Tourism Services Marketing
Winter Semester Elective	Spring Semester Elective
Winter Semester Elective	Spring Semester Elective
Semester 7	Semester 8
Tourism Destination Management	Revenue Management
Distribution Channels in Tourism	Digital Marketing in Tourism
Winter Semester Elective	Spring Semester Elective
Winter Semester Elective	Spring Semester Elective
Winter Semester Elective	Spring Semester Elective

Electives Available to Both Specialisations

Winter Semester Electives	Spring Semester Electives
Sales Management	Urban Development
International Business Management and Marketing	Technical Analysis and Trading Systems
Consumer Behaviour — elective for Tourism Management	Revenue Management — elective for Business Administration
Travel Business Management	Management Ethics — elective for Tourism Management
Tourism and the Creative and Cultural Industries	Investment Appraisal and Feasibility Studies — elective for Tourism Management
Crisis Management	Negotiation and Conflict Management
Hospitality Business Management	Business Law II — Commercial Law
Health Tourism and Accessible Tourism	Communication in Contemporary Businesses — elective for Tourism Management
Event Organisation and Management	Branding for Destinations and Tourism Businesses
Arts, Sports and Entertainment Management	Business Analytics
Travel Business Management	Leisure Management
Business Intelligence and Big Data Analysis	Corporate Governance and Corporate Social Responsibility
Public Sector Management and Marketing	Cultural Tourism and Cultural Heritage Management
Sustainable Tourism Development	Contemporary Issues in Tourism — Seminar
Visual Communication and Tourism	Promotion and Communication Strategies
Project Management	Management Information Systems
Political Economy of International Relations and International Trade	Food Service and Entertainment Business Management
Money and Capital Markets	Business to Business (B2B) Marketing
Innovation Development, Management and Promotion	Organisational Culture and Quality Management in Health Services
Knowledge Management	Machine Learning and Artificial Intelligence
Production Systems Management	Health Services: Organisation, Systems and Policies
Special Interest and Alternative Forms of Tourism	Environmental Economics for Businesses and Organisations
Tourism Law	Transport Economics
Sustainability Report Evaluation	Applied Accounting and Management Control
Contemporary Work Environments and Soft Skills Development	Business Analytics with SAS Applications
Undergraduate Dissertation — replaces two courses	Undergraduate Dissertation — replaces two courses
Three Month Internship — replaces one course; up to two three month periods in total	Three Month Internship — replaces one course; up to two three month periods in total